What a cool one. John from AKAAfrica told me he wanetd to create a campaign website and take advantage of the social media stuff. Well I went the posterous route and signed up for a few of the social media sites. Facebook, twitter, youtube, flickr. Posterous is awesome because you just email your stuff to it through a special email they give you and they take care of the rest. The info ends up on your site and also gets feed through to all your social media sites. That was on of the requirments as the girls on the campaign where using black berries. Have a look at the Penguin Promises site and give them some love.

They where featured in the sunday times and on 50/50