Keramicalia was one of the first sites AFROmedia embarked on. It has a very basic design, which is what the client wanted, but is absolutely packed with information. Keramicalia as a company is aimed at industry rather than retail to the public. They sell everything you would ever need in the ceramic business, and so it is a more technical site. This site was originally all in HTML, but became very difficult to maintain and update, so the only logical thing to do was to move it into a content management system. It worked like a charm. It is now easy to navigate, and to edit.